Image tips for higher engagement

Creating a highly engaging campaign image requires a mix of creativity, strategic QR code placement, and clear messaging. Follow these tips to maximise viewer interaction and scan rates.

Guidelines for Placing a QR Code on Your Campaign Image

• Download the QR Code: Generate and download the QR code specific to your campaign.
  
• Use an Image Editing Tool: Choose any image editing software such as Canva, Figma, Photoshop, or a similar tool to place the QR code on the image.
• Export: Save the final campaign image in a high-resolution jpg or png format.

QR Code is the Hero

Make the QR code the centrepiece of your design. A well-placed QR code increases scan rates and ensures users immediately recognise it as an interactive experience.

• Avoid Stretching the QR code
• QR code should have high colour contrast.
• Visibility: Ensure the QR code is easily visible and stands out against the background.
• Position: :Place QR code towards center of the image. Avoid placing it in cluttered or busy areas.
• Size: The QR code should be large enough to be scanned easily.

Highlight the Experience

Let users know this isn't just another print. Use hints or text callouts alongside QR code to spark curiosity and prompt viewers to scan.

Innovative Designs

A unique and eye-catching image stands out and boosts engagement. Think outside the box—use bold visuals, creative elements, and striking colours to make your image more shareable and memorable.