Style: 3D Alpha Video

Assets Checklist

• Campaign image with space for QR code
• Video & its alpha mask video for the experience

Preparing assets

Campaign image

Design your campaign image as you normally would, ensuring it aligns with brand's visual identity. Include a dedicated space to place a QR code, making it prominent yet seamlessly integrated into the design. Add a simple message, such as "Scan the QR Code to Explore More," to encourage viewers to interact with your campaign.

Video & its alpha mask video for the experience

Let’s go through a step-by-step guide using Adobe After Effects, but you can apply these techniques in any video editing software.

1. Import and Set Up Composition

• Open After Effects and import your campaign image.
• Right-click the image in the Project Panel and select "New Composition from Selection" to create a composition.
• Open Composition Settings (Ctrl + K / Cmd + K) and adjust the comp size as needed. A 2x scale of the campaign image is a good starting point, but you can modify this later.

2. Add and Composite Your Elements

• Import and add your 3D renders, video elements, animations, and music over the campaign image.
• Composite the final experience by layering all elements appropriately.
• If needed, increase the composition size to accommodate additional content.
• Hide the campaign image if not required.
• Check out the best practices for video.

3. Pre-Compose for Better Organisation

• Select all layers and Pre-Compose (Ctrl + Shift + C / Cmd + Shift + C).
• Name it appropriately for better project structure.

4. Define and Crop Region of Interest

• Use the Region of Interest (ROI) tool (Ctrl + Alt + Shift + R / Cmd + Option + Shift + R).
• Define the area where all your content is placed.
• Go to Composition Menu → Crop Comp to Region of Interest to trim the composition to the defined area.
• This step aims to decrease render time and video resolution for faster uploading and processing .

5. Render the Main Video

• Open the Render Queue (Ctrl + M / Cmd + M) and add the comp.
• Choose H.264 format.
• Render this comp—this will be your main video file.

6. Render the Alpha Mask (Transparency)

• Go back to the Pre-Comp and mute it.
• Open the Render Queue (Ctrl + M / Cmd + M) and add the comp.
• In the Render Settings, select Alpha.
• Render this comp—this will be your alpha mask video.

Now you have your main video and a separate alpha mask ready to be used for your experience!

Customising experience

• Upload your main video
• Upload the alpha mask video
• Adjust experience placement as required. Check out placing experience to learn more.