Publishing a campaign

Follow this step-by-step guide to publish a campaign, transforming your print materials into engaging experiences.

Step 1: Design Your Campaign Image

Begin by designing your campaign image as you normally would, ensuring it aligns with brand's visual identity. Include a dedicated space to place a QR code, making it prominent yet seamlessly integrated into the design. Add a simple message, such as "Scan the QR Code to Explore More," to encourage viewers to interact with your campaign. This step ensures your print material is visually appealing and ready to engage users with a seamless audio-visual experience.

Step 2: Create a New Campaign

Log in to the Flam dashboard and choose a campaign style that best fits your needs. Be sure to view the guide for the selected style to prepare the required assets accordingly. Once you’ve selected a style, give your campaign a memorable and descriptive name, making it easy to locate later. Completing this step will automatically generate a unique QR code for your campaign, ready to be incorporated into your print material.

Step 3: Add QR Code to Your Campaign Image

Download or copy the generated QR code. Using image editors, place the QR code in the designated space you prepared on your campaign image. You can also customise the QR code design by copying the QR code link and using online tools. Ensure the customised QR code has a good colour contrast and is readable by both Android and iOS QR code scanners.

Step 4: Upload Your Campaign Image

Simply upload your finalised campaign image in PNG or JPG format. After publishing the campaign, you can scan QR code on print to initiate the experience.

Step 5: Customise Your Experience

Upload all the necessary media files required for your chosen campaign style. Use the tools and options available on the left-hand side to position and align the experience precisely on your campaign image.

Step 6: Add an Action Button

Add an action button to guide viewers to a specific destination, such as your social media page, website, lead generation form, or WhatsApp bot. It is optional, move to next step if you don’t want to redirect users. Choose from available action texts or type a custom one & add the link. Text & background colours can be customised to align with brand’s visuals.

Step 7: Preview and Publish the Campaign

Use the preview to interact with your final experience by moving your phone around to see how it works in real-time. If anything feels off, you can go back and make adjustments. Once you’re satisfied with the experience, publish the campaign. Publishing will cost 1 credit, and you’ll still have the flexibility to edit the campaign even after it’s live. You can scan QR code on the campaign image and view the live experience.