Video tips for higher engagement

Creating engaging experience requires a mix of compelling storytelling, visual appeal, and interactive elements. Follow these tips to maximise user engagement and retention:

Keep it Short & Impactful

People engage more with snackable content. Keep your experience concise, ideally between 15 to 30 seconds, focusing on delivering value quickly.

Hook in the First 3 Seconds

Grab attention immediately with a strong visual, an intriguing question, or a bold statement. The first few seconds should be really interesting.

Smooth Transitions & Dynamic Visuals

Start experience with a fluid transitions from campaign image to your experience. Use fast cuts and animations to keep the viewer engaged. High-energy visuals create a sense of excitement and anticipation.

Incorporate Sound

Music and sound effects make the overall experience much more immersive, enhancing emotions and engagement.

Enhance the 3D Visuals

To create a truly immersive experience, incorporate visual elements that add depth and realism

• Fluid & Particle Effects – Use smoke, fire, sparkles, or flowing water to bring motion and energy to your visuals.
• Objects Moving Toward the Camera – Create depth by having elements like text, icons, or objects smoothly move toward the viewer.
• Depth Effects – Layer visuals with foreground and background separation with shadows to create a sense of spatial depth.
• Dynamic Lighting – Add realistic lighting effects that react to movements, making the scene feel more natural.
• Smooth Transitions & Motion Blur – Ensure objects move fluidly without abrupt jumps to maintain realism and user engagement.